Sunday, August 1, 2010
Wednesday, February 24, 2010
New Postcard Marketing System
Have you heard about those flimsy little postcards by XPPS (Xtreme Postcard Profits System) with the eye popping headline "$200 - $400 a Day Mailing Cheap Little Postcards"? In this article I'm going to examine the claims of XPPS in an effort to reveal any flaws to determine if XPPS is a scam or real.
First of all, Xtreme Postcard Profits System is a direct mail training course. In addition, it offers training on follow up (phone skills) and integrating a postcard mail campaign with a website.
In theory this is how it's supposed to work:
1) Create an attention getting headline and ad copy on a postcard. Include a website address and or phone number
2) Mail postcards to a list of opportunity seekers
3) Prospect receives postcard, is intrigued, goes to website and joins as member.
In advertising this method is called a "two-step." The first step is the postcard ad, the second is the sales letter (or in this case, a sales page with audio, video and a profit calculator). The XPPS basic marketing premise is that the Internet is overly saturated. The cost of doing pay-per click advertising increases with each new player to the game.
OK, let's look at this: If you plug in the keywords in Google "make money from home" Google currently has 192,000 results for those keywords. Standing out in that saturated market is almost impossible. Whereas, when you mail a postcard to an opportunity seeker odds are, they aren't going to get 192,000 postcards; let's hope not.
Who else in the marketing world agrees with postcard marketing as a valid tool to reach a targeted list? After doing some research I found the likes of famed authors like Dan Kennedy, Gary Halpert and Ted Nicholas. In fact, it's been suggested that more millionaires have been made using direct mail that the Internet.
I think what scares people away of using direct mail is the cost and testing the right ad pieces. XPPS appears to cover those topics in their training and offer inexpensive alternatives, a roledex or outsourcing (print and mail) and step-by-step training.
In conclusion, the XPPS postcard system is keeping the 100 year old tradition of using two-step advertising alive and well. Except now, the website does all the selling and telling instead of a longer sales letter, sales person or catalog.
The secrets of postcard marketing and how to get laser targeted leads calling you on demand:
http://www.NewPostcardMarketingSystem.Info
First of all, Xtreme Postcard Profits System is a direct mail training course. In addition, it offers training on follow up (phone skills) and integrating a postcard mail campaign with a website.
In theory this is how it's supposed to work:
1) Create an attention getting headline and ad copy on a postcard. Include a website address and or phone number
2) Mail postcards to a list of opportunity seekers
3) Prospect receives postcard, is intrigued, goes to website and joins as member.
In advertising this method is called a "two-step." The first step is the postcard ad, the second is the sales letter (or in this case, a sales page with audio, video and a profit calculator). The XPPS basic marketing premise is that the Internet is overly saturated. The cost of doing pay-per click advertising increases with each new player to the game.
OK, let's look at this: If you plug in the keywords in Google "make money from home" Google currently has 192,000 results for those keywords. Standing out in that saturated market is almost impossible. Whereas, when you mail a postcard to an opportunity seeker odds are, they aren't going to get 192,000 postcards; let's hope not.
Who else in the marketing world agrees with postcard marketing as a valid tool to reach a targeted list? After doing some research I found the likes of famed authors like Dan Kennedy, Gary Halpert and Ted Nicholas. In fact, it's been suggested that more millionaires have been made using direct mail that the Internet.
I think what scares people away of using direct mail is the cost and testing the right ad pieces. XPPS appears to cover those topics in their training and offer inexpensive alternatives, a roledex or outsourcing (print and mail) and step-by-step training.
In conclusion, the XPPS postcard system is keeping the 100 year old tradition of using two-step advertising alive and well. Except now, the website does all the selling and telling instead of a longer sales letter, sales person or catalog.
The secrets of postcard marketing and how to get laser targeted leads calling you on demand:
http://www.NewPostcardMarketingSystem.Info
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